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Research papers

Discount shops and purchasing behaviour of Italian families

This paper is divided into four parts, covering some background information on the recent history of Discount retailers in Italy in the first part, some key aspects of the ConsumerScan system of measuring the purchasing behaviour in the second, the...

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing
Authors: Carlo Pescetti, Paolo Duranti
June 15, 1995
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Citation

Pescetti and Duranti (1995a, June 15). Discount shops and purchasing behaviour of Italian families. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/discount-shops-and-purchasing-behaviour-of-italian-families


Research papers

Junior 1991research

The JUNIOR '91 RESEARCH is a survey on a specialized collectivity: children. The survey is conducted on a sample of 3.078 children, aged Jun-13 years, and the main aim of the research is to measure readership of magazines for children. But it is also...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?
Authors: Giancarlo Ferreri, Carlo Pescetti
Companies: The Walt Disney Company, DOXA
June 15, 1992
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Citation

Ferreri and Pescetti (1992a, June 15). Junior 1991research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/junior-1991research